Memory Care Expert | Sensory Branding & AI Systems That Elevate Senior Living.
Memory care expert helping luxury senior living communities transform spaces with sensory branding and AI systems for wellbeing and connection.
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Work With a Memory Care Expert
I’m Viviana Hurtado — a Yale Ph.d, Emmy-winning journalist, and founder of Scentvironment™, helping luxury senior living and memory care communities create environments that feel like home.
My own experience caring for my father with memory loss is at the heart of my mission, shaping how I advise senior living operators with sensory-driven design and AI-powered systems that improve experience, wellbeing, and connection for residents, families, and staff.
Learn more about Viviana →
My work sits at the intersection of:
Memory care & senior living experience design
AI workflows for small teams
Sensory branding & human-centered environments
Memory Care Expert Services
Scent & Experience Design
Transform how people feel in your space.
We design signature scent environments that enhance mood, memory, and wellbeing — especially for memory care, assisted living, and luxury senior living communities.
Every fragrance is crafted to create comfort, calm, and belonging, while elevating the resident and family experience.
AI Systems & Strategy
Work smarter. Operate lighter. Grow consistently.
I implement practical AI workflows for senior living teams, automating marketing, communications, and operations without losing the human touch.
Systems are tested in my own brands and tailored to to enable teams to save time and money, plus focus on delivering a better resident experience.
Story & Visibility Coaching
Your story is your advantage.
From Emmy-winning newsroom national brand building, I help executives communicate with clarity, pitch with purpose, and build credibility that opens doors.
Together, we craft a narrative that elevates your brand, fosters trust, and positions you as a leader to investors, partners, and the press.
Explore Scentvironment Partnerships
Sign up to receive insights, scent design frameworks, and AI workflow strategies that help memory care and senior living communities elevate resident experience and stand out in a competitive market.
Insights From a Memory Care Expert
Explore practical insights on::
- Improving memory care environments through sensory design
- Designing senior living experiences that feel like home
- Streamlining operations with AI
- Building credibility with families, investors, and partners
Read the Latest Insights ->
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AI Workflows for Memory Care Operators: A Practical 2026 Playbook (Part 1)
AI workflows for memory care operators are often discussed in terms of systems, staffing models, and compliance frameworks. But when you’ve lived inside these environments…
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Memory Care Facilities: The Complete Guide (2026 Edition)
What Is a Memory Care Facility? Memory care facilities are specialized senior living communities designed to support individuals living with Alzheimer’s disease, dementia, and other…
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Memory Care Facilities: Operational Excellence and Resident Wellbeing in 2026
Introduction: Why Memory Care Operations Matter for Senior Living Leaders While caring for my father with advanced Parkinson’s and memory loss and running a business,…
