As the owner of a Shopify store, I can authoritatively say: writing compelling product descriptions is the hardest but one of the most important parts of your ecommerce business.
It brings your products alive to customers who can’t touch it, in comparison to a brick and mortar shop where products are on display. An ecommerce business is one of the best businesses.
And in 2023, artificial intelligence powers your business, helping save you time and money .
Most of us online store and Shopify owners don’t have a team of professional copywriters, editors, and proofreaders to write product descriptions so any help in this department means you can take care of a mission critical part of your online store, while freeing up your time to work on other parts of your ecommerce store, like tending to your target audience.
Not writing product descriptions is not only a turn off for your target audience. Google will dock you, classifying it as duplicate content. And a Google penalty can significantly downgrade your ranking. Low rankings and low visibility on search engines results means little or zero organic traffic.
Enter: an eCommerce product description generator to write compelling product descriptions and juiced up search engine optimization that will draw your target audience and rank on Google, leading to more sales. Many AI tool subscriptions offer a free product description generator.
What Are Product Descriptions?
Product descriptions are short summaries with product features, product details, benefits and pricing that explains the product to customers and why they need to buy it.
What Is A Product Description Generator & When To Use One?
A product description generator tool is an AI tool that writes unique product descriptions for your online shop’s products and product pages.
After doing your keyword research, enter your keywords or phrases about your products, plus the tone of voice that matches your brand–maybe it’s expert, persuasive, sophisticated, or playful.
The AI-powered product description generator tool then analyzes and writes engaging product descriptions for your online store’s products. You can also optimize your product descriptions for search engine optimization to pull in organic search traffic and growth to your Shopify store to increase sales.
Shopify offers a free product description generator as part of its subscription.
7 Best Product Description Generators
1. Shopify Magic Product Description Generator
Say goodbye to writer’s block. After doing keyword research, add your keywords and in seconds, Shopify Magic writes high-quality, compelling product descriptions on your product pages in your store admin, helping you save time, sell more, and get your products in front of even more shoppers.
A free tool with Shopify subscriptions starting at $29/month, billed yearly.
2. Jasper
Best known for writing marketing copy and content, Jasper’s AI also has a product description generator to write compelling product descriptions. Using sales and marketing frameworks such as AIDA (Attention, Interest, Desire, Action), it boosts SEO performance by including relevant keywords in your product descriptions. Install its Chrome extension and generate product descriptions on any platform or eCommerce site. Plans start at $49/month for 50,000 words, including yearly billing discount.
3. CopyAI
Like Jasper and Shopify Magic, CopyAI has a product description generator. Just add keywords and phrases about your product, and choose your brand’s tone. In seconds, CopyAI will list several product description choices by brand tone. The product description generator gives you an option to save, generate “more like this,” remove, or copy the selection. It’s a free AI tool with 2,000 words/month. CopyAI has a Pro plan billed annually at $36/month.
4. CopySmith
CopySmith is another AI-powered copywriting tool that has a product description generator for Shopify, Amazon, WooCommerce, or any online shop. The way it works is similar to competitors, by inputting keywords and phrases, plus selecting your brand’s tone, before evaluating its AI generated product descriptions. CopySmith touts product description templates, plus integrations to help streamline work and make brand messaging consistent. It also highlights bulk data import and export, in addition to plagiarism checks to not be penalized by Google. The company also boasts a built-in SEO optimization feature to outrank your competition and better connect with your target audience. Plans start at $19.99/month.
5. Writesonic
I wonder if Writesonic uses AI to write its smart copy because it’s slick and engaging. With keywords and sentences about a product, plus its category, the company’s product description generator creates product descriptions you can browse before choosing the best fit for your brand. Some other bonuses:
Amazon specific product descriptions and product and page titles generator.
product descriptions created in more than 25 languages.
services description generator for stores that also offer services to potential buyers. In my case, it would be a candle making class.
Plans start at $12.67/month. Students and nonprofits get 30% off annual plans.
6. Writer
Co-write is the name of Writer’s product description generator but they do more than write. The UX design is sublime. The company has templates to quickly write product descriptions after inputting product keywords, category, and brand voice. Some differences: the company highlights its use of inclusive language, for example using “everyone” and not men or women so the product descriptions appeal to more customers. It notes built-in features to its product description generator creates original and plagiarism free copy to minimize being penalized by search engines like Google. And speaking of Google, it also optimizes product descriptions for SEO. Plans start at $18/month with yearly billing and discount available.
7. Ryter
Like its competitors, Ryter will create product descriptions after receiving inputs on product category, product keywords, and brand’s conversational tone. The company highlights it can help beat search engine results with a product description generator which focuses on SEO-friendly meta titles and keywords. Ryter is among the most affordable product description generator tools with a monthly free plan which includes 10,000 characters. More robust plans start at $9/month with annual billing.
What’s Next?
Now it’s time to select a product description generator and start creating high quality product descriptions from this list.
ProTip: if you still aren’t sure which way to go, almost all of these product description generators provide either a free trial or a free plan. How about test driving them to see which product description generator is best for your online store?
This way you can get a hang of the ins and outs of the AI writing tool, and decide which product description generator suits your needs.
FAQ’s
What Is An Ideal Length for Good Product Descriptions?
Be careful when writing product descriptions. If your product descriptions are short, your potential customers will not have enough product details to make the purchase.
At the same time, if your product descriptions are too long, your potential customer may feel overwhelmed and keep scrolling to a competitor’s e commerce website run on Shopify.
As for the ideal length of product descriptions, it depends on the niche of the product. Simpler products like clothing and accessories can have shorter product descriptions of up to 200 words.
Technical or complicated products like appliances, laptops, and mobile phones can have product descriptions of up to 400 words.
How To Write Product Descriptions that Are Compelling?
In order to leave a great first impression on your site visitors, you should write product descriptions that dazzle your potential customers. Before you begin writing, decide on the product description format, for example, paragraphs or bullet points.
Next, focus on: who is the specific audience for this product? This factor could be based on gender, lifestyle demographics, age group, etc.
Next, you should list all product features like size, dimensions, material, use instructions, and price.
Now, you should give a short description of the benefits to your customer and how your product works, listing its key product features, benefits, and its use: is your product for everyday, special occasions, indoor/outdoor use.
Why is your product better than the competition? Visualize your competitive difference with a comparison table, and don’t forget to add social proof like customer reviews.
Crafting quality product descriptions is challenging. Imagine at scale if your Shopify online store has hundreds of products.
That’s where a product description generator can save time and money.
What is a product description generator?
It is an AI writing tool that uses artificial intelligence and other advanced technology to automatically write multiple and unique product descriptions for the products on your Shopify, Amazon, or any online store. This AI writing tool is meant to save you time from manually creating product descriptions and also blowing past any writer’s block.
Which is the best product description generator?
After testing almost all the production description generators, as a Shopify store owner, my vote for best product description generator is Shopify Magic which is a free tool with my subscription. Still, if you want a more robust product description generator for all your marketing content creation, I would give Jasper, Writesonic, and Writer a whirl. If you sell on Amazon, then Writesonic. not only generates product descriptions, it also creates engaging page titles.
How do I use a product description generator to write product descriptions?
Each product description generator prompts you to input keywords, phrases, product details, product features, and sometimes product category. The product description generator also gives you the choice of brand tone or voice. Then let the artificial intelligence do its work and create product descriptions. You choose the best catchy description.
Are the generated product descriptions original?
Yes, all the product descriptions generated are original and some of the product description generators even have plagiarism and grammar scans. You can use the product descriptions without worrying about plagiarism complaints that will get you in trouble with Google or typos that turn off customers.
What better: the product description generator tool or professional copywriters?
It depends on your perspective, needs, and budget. As a writer and former reporter, not only do I love good writing and know human writers can write high quality copy that makes a brand voice sound conversational and pop with emotion. But manually writing at scale burns through precious resources: time and money. Until you make your first million, AI-powered product description generators can help you quickly and affordably create smart copy for your product descriptions. It saves you a lot of time and money.
Have you tried a product description generator for your e commerce websites on Shopify, Amazon store? Let me know about your experience.